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It is so inspiring to be amongst other like-minded creatives and last week’s ‘Defrost’ talk, at Frost, was no exception. The very talented Gemma O’Brien delivered a fantastic talk on the importance of authenticy and how the industry has evolved in response to brands all over the world demanding a more human and handcrafted approach. It was a wonderful reminder that technology is not always the answer and sometimes just putting pen to paper can achieve a much more heartfelt and engaging result.